Making healthy choices easy choices: the role of empowerment

The Choices programme: a simple, front-of-pack stamp making healthy choices easy.

Some food products fit better within a healthy diet than others, but how can consumers tell? The Choices programme is a simple and internationally-applicable programme to help consumers make a healthy choice on food and beverages and to stimulate industry towards healthy product innovation in all food groups. The essence of the programme is a front-of-pack stamp on products that pass an evaluat...

Making Healthy Choices Easier: Regulation versus Nudging.

In recent years, the nudge approach to behavior change has emerged from the behavioral sciences to challenge the traditional use of regulation in public health strategies to address modifiable individual-level behaviors related to the rise of noncommunicable diseases and their treatment. However, integration and testing of the nudge approach as part of more comprehensive public health strategie...

The obesity epidemic in the Americas: making healthy choices the easiest choices.

In this presentation I will attempt to illustrate the serious impact of the obesity epidemic throughout the Region of the Americas. Particular attention will be paid to the increasing rates of obesity in Latino populations in North America and South America, the underlying factors, and, most importantly, how we can prevent the epidemic from spreading further. Obesity is behind the three major k...

Making safer treatment choices

Integrated Decision Making – The Choices